Dayeh Traditional Dairy
The Authentic Taste of the Zagros, from Nature to Your Table
Dayeh Traditional Dairy, a proud subsidiary of Holding Dayeh, is dedicated to reviving the pure, authentic flavors of western Iran’s traditional dairy products. Located in Kermanshah Province, the factory processes up to 10 tons of fresh raw milk daily, transforming it into exceptional, all-natural products that carry the true soul of the Zagros region.
Dayeh Traditional Dairy – The Authentic Taste of the Zagros, from Nature to Your Table
Key products include:
– Full-fat traditional yogurt (mast)
– Various local cheeses and white cheese
– Pure animal butter
– Kermanshahi rendered butter oil (roghan-e kermanshahi) – the flagship and best-selling product across the province
– Local doogh (yogurt drink) in different flavors and packaging sizes
Thanks to its prime location in the border city of Qasr-e Shirin and proximity to Kermanshah, the complex appeals to two distinct groups:
– Families seeking a modern, peaceful home with easy access to urban amenities and the breathtaking natural beauty of western Iran,
– Investors who recognize the area’s high growth potential due to its strategic position near the Iraqi border and rapidly developing regional economy.
The success of Miniso in Iraq is far more than a retail project — it is a testament to Holding Dayeh’s expertise in managing international brands, adapting them to regional tastes, and executing growth strategies at scale. Each new store not only introduces affordable, high-quality global products but also creates direct and indirect job opportunities in retail, logistics, and support services.
The factory currently employs 18 dedicated professionals, including production managers, quality control experts, sales and marketing staff, and line workers.
Primary markets:
– Kermanshah Province (distributed through traditional dairy shops and as high-quality raw material for pizza-cheese manufacturers)
– Regular exports to Iraq
What sets Dayeh Dairy apart:
– Perfect balance of modern mechanization with preservation of centuries-old traditional taste and methods
– Uncompromising focus on hygiene, health, and quality
– Use of fresh local milk without industrial additives
Future development plans:
– Significant capacity expansion
– Introduction of new product lines
– Further growth of export markets across the region
In the Zagros culture, “Dayeh” (دایه) is the most sacred word, meaning “mother.” Dayeh Dairy products bring exactly that warmth, aroma, and taste of a mother’s table, just like the yogurt, butter, and roghan your grandmother used to serve.