Miniso
Miniso Iraq
Holding Dayeh is one of the three main partners of the globally renowned Miniso brand in Iraq, playing a pivotal role in developing and managing the country’s largest lifestyle retail network. Currently, 30 Miniso stores are successfully operating across Iraq, with an additional 4 to 5 new stores scheduled to open by the end of this year. This rapid expansion reflects the strong trust that the Chinese giant Miniso places in Holding Dayeh’s operational capabilities and deep understanding of the Iraqi consumer market.
- Wide Presence – 30+ stores in major Iraqi cities
- Affordable Quality – High-quality products at low prices
- Modern Stores – Stylish, vibrant, and fun shopping experience
Miniso Iraq – The Largest Modern Lifestyle Retail Network in Iraq, Powered by Holding Dayeh
Miniso stores are strategically located in key cities such as Baghdad, Erbil, Sulaymaniyah, Basra, Najaf, Kirkuk, and Duhok. Store sizes range from compact urban outlets of just 60 m² to flagship locations of up to 810 m² in major shopping malls, ensuring a consistent, vibrant, and affordable shopping experience regardless of location.
True to Miniso’s global motto — “High Quality, Low Price” — the stores offer more than 12 product categories, including cosmetics and skincare, creative stationery, digital accessories, toys, home goods, bags and footwear, sports and fitness items, and seasonal collections. The minimalist design, joyful colors, and frequent product refreshes have quickly made Miniso a beloved brand among Iraqi youth, families, and trend-conscious shoppers.
The official Miniso brand agreement in Iraq is renewed every eight years, providing long-term stability. Holding Dayeh, as a strategic partner, maintains a permanent expansion roadmap, continuously identifying new high-potential locations to bring the Miniso experience to even more customers.
The success of Miniso in Iraq is far more than a retail project — it is a testament to Holding Dayeh’s expertise in managing international brands, adapting them to regional tastes, and executing growth strategies at scale. Each new store not only introduces affordable, high-quality global products but also creates direct and indirect job opportunities in retail, logistics, and support services.
Holding Dayeh proudly declares that the Miniso journey in Iraq has only just begun. In the coming years, the network will grow broader, more vibrant, and even more accessible to people across the country.